Storey Story
Showstudio just posted that the finale film of Helen Storey's latest project "Wonderland" is now online, and it reminded me that I had written up a little pitch about her and her work for a magazine....never got published, but seems as good as an excuse as any to put it up here for web enjoyment.
What is the purpose of a dress that disappears, anyone would ask. But for Helen Storey all art has to have a purpose and her latest work ‘Wonderland’ is no exception. The project, which is a collaboration with scientist Tony Ryan, is a collection of 6 dissolving dresses created at London College of Fashion that will tour nationally this year. The collection speaks of disposable fashion, but takes it to the extreme. Storey is creating dresses that commit suicide and is inviting us to watch. She hopes to open up debate and encourage discussion about the environment, technology, and fashion.
This is not Storey's first attempt at bridging science and fashion. 'Primitive Streak' was a groundbreaking collaboration in 1997 between Helen and her sister Dr. Kate Storey, a biologist. The collection illustrated the first 1000 hours of life, telling the story of human development through clothing. The primitive streak, after which the project is named, is a formative development in the human embryo that some bioethicists believe signifies the creation of a unique, potential human being.
Before Storey started breaking boundaries, she had a fabled background in fashion. Daughter of playwright David Storey, she landed a plush job at Valentino in 1982 after finishing college. Her own fashion label was launched in 1984 with Helen eventually winning Most Innovative Designer in 1990 after her collection entitled "Rage". She was known as a designer of 'shock-frocks', using shocking imagery, displaying bare bums, as well as using materials like bin bags and paper trash to make evening wear.
The business lasted ten years. In her own words, "In 1995, struck by personal tragedy, a sense of total burn out and having lost my direction, the business was closed and in its place I sat still to contemplate the future." Helen struggled to figure out what to do next. She wrote her autobiography "Fighting Fashion", did charity work, and collected unemployment. Her sister sent her a brochure from the Wellcome Trust about bringing together artists and scientists. That lead to 'Primitive Streak'.
Storey seems to have found her way again. She and her partner Caroline Coates established the Helen Storey Foundation, a non-profit arts organization to promote creativity and innovation. Since then, Storey has developed emotional, large-scale projects that connect science, art, fashion, and humanity. Storey is currently a Visiting Professor of Material Chemistry at Sheffield University.
Throughout her career as a fashion designer, Helen repeatedly expresses doubt about being a fashion designer. In the catalogue essay for her ten year retrospective, Helen says, "Designers should be looking at why they want to be designers in a world that doesn’t need them." Now her work presents clothing as art, not meant to go into production and sold in stores, but as items with meaning and the power to communicate.
When Helen brought the 'Primitive Streak' collection to China she explained to students there that she moved towards experimental work in order to create work that will last. How strange that her most ambitious project to date is about creating dresses that will disappear.
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There's great press/images on the Helen Storey Foundation website, a few of my favorites:



L to R: a dress from the Primitive Streak collection, Christy Turlington in Vogue, a ball skirt made of bin liners
What is the purpose of a dress that disappears, anyone would ask. But for Helen Storey all art has to have a purpose and her latest work ‘Wonderland’ is no exception. The project, which is a collaboration with scientist Tony Ryan, is a collection of 6 dissolving dresses created at London College of Fashion that will tour nationally this year. The collection speaks of disposable fashion, but takes it to the extreme. Storey is creating dresses that commit suicide and is inviting us to watch. She hopes to open up debate and encourage discussion about the environment, technology, and fashion.This is not Storey's first attempt at bridging science and fashion. 'Primitive Streak' was a groundbreaking collaboration in 1997 between Helen and her sister Dr. Kate Storey, a biologist. The collection illustrated the first 1000 hours of life, telling the story of human development through clothing. The primitive streak, after which the project is named, is a formative development in the human embryo that some bioethicists believe signifies the creation of a unique, potential human being.
Before Storey started breaking boundaries, she had a fabled background in fashion. Daughter of playwright David Storey, she landed a plush job at Valentino in 1982 after finishing college. Her own fashion label was launched in 1984 with Helen eventually winning Most Innovative Designer in 1990 after her collection entitled "Rage". She was known as a designer of 'shock-frocks', using shocking imagery, displaying bare bums, as well as using materials like bin bags and paper trash to make evening wear.
The business lasted ten years. In her own words, "In 1995, struck by personal tragedy, a sense of total burn out and having lost my direction, the business was closed and in its place I sat still to contemplate the future." Helen struggled to figure out what to do next. She wrote her autobiography "Fighting Fashion", did charity work, and collected unemployment. Her sister sent her a brochure from the Wellcome Trust about bringing together artists and scientists. That lead to 'Primitive Streak'.
Storey seems to have found her way again. She and her partner Caroline Coates established the Helen Storey Foundation, a non-profit arts organization to promote creativity and innovation. Since then, Storey has developed emotional, large-scale projects that connect science, art, fashion, and humanity. Storey is currently a Visiting Professor of Material Chemistry at Sheffield University.
Throughout her career as a fashion designer, Helen repeatedly expresses doubt about being a fashion designer. In the catalogue essay for her ten year retrospective, Helen says, "Designers should be looking at why they want to be designers in a world that doesn’t need them." Now her work presents clothing as art, not meant to go into production and sold in stores, but as items with meaning and the power to communicate.
When Helen brought the 'Primitive Streak' collection to China she explained to students there that she moved towards experimental work in order to create work that will last. How strange that her most ambitious project to date is about creating dresses that will disappear.
-----
There's great press/images on the Helen Storey Foundation website, a few of my favorites:



L to R: a dress from the Primitive Streak collection, Christy Turlington in Vogue, a ball skirt made of bin liners
Labels: my work









